UK Wedding News
25/10/2013
More than half of men regularly view "unsuitable online content", according to a new study.
The research, which was carried out by Siteopia, looked at the internet habits of 1,000 men and discovered that 13% of the average man's internet viewing is adult, and 'not suitable for work' (NSFW), material.
It also found that the average man has deleted his internet browsing history as many as five times in the last six months alone. A further fifth of men admitted that they had been caught by a partner looking at something he shouldn't.
Elsewhere, the report discovered that while 13% of men's browsing content was NSFW, the percentage falls based on the strength of their relationship with their other half. That is, for men in relationships, the figure was 16%; for those living with a partner it was 14% and for those who were married, the content fell to 11%.
Overall, one in 10 men said they would be absolutely "mortified" if their partner was ever to see their browsing history, while a sneaky quarter admitted they had used the internet to keep an eye on their partner. A further fifth added that they even had a secret email account set up.
It wasn't all secrets and questionable material however, as the study also found there was a trend for using the internet to seek advice on how to act within their relationship, and as a parent.
Statistically, the average man makes 28 Google searches a week – that's 1,456 times a year that he turns to the internet for help.
One third of respondents use the web for advice on women, while six in 10 say it's their first stop when looking health advice. For a despairing third, they said they used to the internet to research about women – just so they can understand them better.
Commenting on the results, a spokesman for Siteopia said: "There's a common stereotype of men accessing the internet to access adult material but the research also identified an increasing reliance on the web for support.
"Whether that's in health advice for matters they can't talk about with their friends and family or in trying to improve and strengthen their relationship with their partner.
"The internet is a massive tool for modern men and there is an increasing trust placed in the content accessed that has repercussions on their decisions and the way they shape themselves.
"For those providing content online, a strong reputable name is crucial in winning the trust of browsers and gaining good visibility."
(JP/CD)
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13% Of Men's Online Browsing Is NSFW Material
More than half of men regularly view "unsuitable online content", according to a new study.
The research, which was carried out by Siteopia, looked at the internet habits of 1,000 men and discovered that 13% of the average man's internet viewing is adult, and 'not suitable for work' (NSFW), material.
It also found that the average man has deleted his internet browsing history as many as five times in the last six months alone. A further fifth of men admitted that they had been caught by a partner looking at something he shouldn't.
Elsewhere, the report discovered that while 13% of men's browsing content was NSFW, the percentage falls based on the strength of their relationship with their other half. That is, for men in relationships, the figure was 16%; for those living with a partner it was 14% and for those who were married, the content fell to 11%.
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Overall, one in 10 men said they would be absolutely "mortified" if their partner was ever to see their browsing history, while a sneaky quarter admitted they had used the internet to keep an eye on their partner. A further fifth added that they even had a secret email account set up.
It wasn't all secrets and questionable material however, as the study also found there was a trend for using the internet to seek advice on how to act within their relationship, and as a parent.
Statistically, the average man makes 28 Google searches a week – that's 1,456 times a year that he turns to the internet for help.
One third of respondents use the web for advice on women, while six in 10 say it's their first stop when looking health advice. For a despairing third, they said they used to the internet to research about women – just so they can understand them better.
Commenting on the results, a spokesman for Siteopia said: "There's a common stereotype of men accessing the internet to access adult material but the research also identified an increasing reliance on the web for support.
"Whether that's in health advice for matters they can't talk about with their friends and family or in trying to improve and strengthen their relationship with their partner.
"The internet is a massive tool for modern men and there is an increasing trust placed in the content accessed that has repercussions on their decisions and the way they shape themselves.
"For those providing content online, a strong reputable name is crucial in winning the trust of browsers and gaining good visibility."
(JP/CD)
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