the Wedding Planner

UK Wedding News

15/09/2011

'Plan Ahead' Warns Bridal Retailer

One of the UK's largest network of bridal stores is reminding brides and grooms to plan ahead and allow at least six months before the big day.

The advice follows an increase in people leaving clothing arrangements to the last minute and ending up having to make decisions in a rush.

A spokesperson for Mia Sposa explained: "It’s so important for people to give themselves time when they are deciding what to wear on the big day. We always try to pull out the stops for people, but it helps everyone if the approach is more relaxed. We do understand that sometimes circumstances mean you can’t plan ahead.

"More often than not it’s the grooms who leave it to the last minute because most of them hire their outfits. But that can create a challenge if there are lots of men in the wedding party needing matching suits and accessories.

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"For some brides, their gown is the very first thing they choose. Everything else has to complement what they are wearing and they are very firm about what the groom should wear – so they sort out everything really far in advance. For others, the venue gets chosen first and clothing is secondary."

A Mia Sposa spokesperson said one of the most extreme examples involved a groom who came into their store looking for a suit at 2.00pm and was getting married at 3.00pm that day. The store manager pulled out all the stops and sorted out the suit as well as ordering a taxi to take the groom to the wedding. He made it to the town hall at 3.00pm in time to tie the knot. Staff didn’t ever find out whether the bride knew what had happened.

At another store, a bride turned up with only 12 days to go before the wedding. Fortunately staff there we were able to help and they found a dress off the rail. The relieved bride left with one of Mia Sposa’s best-selling dresses called Hannah.

The father of another bride was actually organising the wedding in the store while the bride-to-be’s mother helped her daughter find the perfect bridal gown. Some brides start planning their weddings two years in advance, the store said, adding there was an increasing trend to send out ‘reserve the date’ cards to friends and family with some couples even sending out fridge magnets so people get a daily reminder of the wedding.

People are also turning to technology and using websites, social media sites and wikkis to help them plan their weddings, the spokesperson added.

There are 17 Mia Sposa stores across England and Wales all offering bridal wear and accessories.

(GK/DW)

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"One of the UK's largest network of bridal stores is reminding brides and grooms to plan ahead and allow at least six months before the big day."