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UK Wedding News

01/12/2011

Two Thirds Of Brits Refuse To Give Up Precious Memories – Even For £1m

The majority of Brits would refuse to destroy their family albums even for £1m, according to a new study.

The poll found 66% would not part with precious memories although sentimentality does have a price, 30 per cent would destroy these albums for £250,000 or less.

The study conducted by memory experts SanDisk, also reveals that 50 to 54 year old Brits are quickest to take the cash for family photos with 40 per cent saying they would disregard albums for £1million. In fact, the European-wide research shows that the UK is the top of the list with picking cash over family photos.

Male memories unveil softer side

The study discovered British men’s softer sides, with more men (14%) than women (13%) saying they would want to cherish the day they met their spouse for over 100 years. And it’s not only current squeezes that have a place in male minds; a quarter also revealed their most vivid memory is their first heart break, compared to just 17 per cent of women.

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Mark Pini, UK Marketing Manager, SanDisk said: “The results of the study give great insight into the value of memories and how we all cherish these memories differently. In this digital age we are taking more photos than ever.”

Other key findings:

• A third (33%) of Brits say their first day at school is their earliest memory

• 69% of people remember the name of their first crush. This is the lowest across France (84%), Spain (90%), Germany (89%) and Italy (89%)

• 40% state the day that their child was born is their best memory

• 15% of women wished they could forget the first time they had sex, compared to just 6% of men

Top memories Brits would choose to keep for 100 years

Men/Women

The day my child/children was born 27% 33%

My wedding day 18% 18%

The day I met my spouse 15% 14%

My 18th/21st/30th birthday 5% 4%

The day I passed my driving test 4% 3%

My first day at school 4% 2%

Man landing on the moon 3% 2%

The day we won the football/rugby World Cup 3% 1%

The day I finished school/college/university 3% 4%

The day I bought/moved into my house 2% 4%

Top memories Brits would rather forget

Men/Women

My first break-up 25% 17%

A school bully 15% 23%

A bad interview 14% 8%

My worst date 9% 7%

My team losing a big match 9% 1%

The first time I had sex 6% 15%

(GK)

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"The majority of Brits would refuse to destroy their family albums even for £1m, according to a new study."