UK Wedding News
16/02/2012
The billboard for the hit documentary has the words "Bigger. Fatter. Gypsier" printed over images of gypsy girls and children.
The ASA are investigating whether the broadcaster has broken an advertising code.
They have so far received 97 complaints relating to concerns over offense caused to Gypsies. Some believe the use of the word gypsier is racist.
Jennette Arnold and John Biggs, Labour members for North East London and City & East London, have written to Channel 4 demanding an apology saying: "The content of the advertisements will encourage further ill feeling and discrimination against travellers from parts of the settled community."
The London Gypsy & Traveller Unit also delivered a letter of complaint to Channel 4's raising concerns, asking for the ad to be removed and seeking an apology: "We wonder if Channel 4 would have been so ready to use the adverts with similarly compromising phrases for other ethnic groups: 'Jewisher' or 'more Asian' or 'Blacker'."
A Channel 4 spokeswoman told The Guardian: "The advertising campaign builds on the celebratory nature of the first series of Big Fat Gypsy Weddings.
"It is a take on the well-established programme title which in itself is a spoof of the title of a well-known Hollywood film. Everyone featured in the series is from the travelling community and refers to themselves as Gypsies.
"The word 'gypsier' refers to the fact that this series offers even greater access and insight to the communities featured, and the terms 'gyspy' or 'gypsier' are not being used in a negative context.
"The advertising features contributors from the series and the images were taken in their own communities.
"Everyone featured in the campaign has seen the posters and is happy with them. All images were taken with full consent and all aspects of the poster campaign fully comply with advertising guidelines."
(GK/DW)
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Big Fat Gypsy Weddings Ad Campaign Receives Racism Complaints
The Advertising Standards Authority has received almost 100 complaints over Channel 4's Big Fat Gypsy Weddings ad campaign.The billboard for the hit documentary has the words "Bigger. Fatter. Gypsier" printed over images of gypsy girls and children.
The ASA are investigating whether the broadcaster has broken an advertising code.
They have so far received 97 complaints relating to concerns over offense caused to Gypsies. Some believe the use of the word gypsier is racist.
Jennette Arnold and John Biggs, Labour members for North East London and City & East London, have written to Channel 4 demanding an apology saying: "The content of the advertisements will encourage further ill feeling and discrimination against travellers from parts of the settled community."
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The London Gypsy & Traveller Unit also delivered a letter of complaint to Channel 4's raising concerns, asking for the ad to be removed and seeking an apology: "We wonder if Channel 4 would have been so ready to use the adverts with similarly compromising phrases for other ethnic groups: 'Jewisher' or 'more Asian' or 'Blacker'."
A Channel 4 spokeswoman told The Guardian: "The advertising campaign builds on the celebratory nature of the first series of Big Fat Gypsy Weddings.
"It is a take on the well-established programme title which in itself is a spoof of the title of a well-known Hollywood film. Everyone featured in the series is from the travelling community and refers to themselves as Gypsies.
"The word 'gypsier' refers to the fact that this series offers even greater access and insight to the communities featured, and the terms 'gyspy' or 'gypsier' are not being used in a negative context.
"The advertising features contributors from the series and the images were taken in their own communities.
"Everyone featured in the campaign has seen the posters and is happy with them. All images were taken with full consent and all aspects of the poster campaign fully comply with advertising guidelines."
(GK/DW)
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