UK Wedding News
17/02/2012
Findings from a study of 5,000 adults has identified in modern Britain, men are more romantic than women.
Today's British man is happy to lose some of his macho-ness for a more, softer, romantic approach when wooing women.
The study undertaken by UK budget hotel brand Travelodge to seek the nation's views on love and romance found more men than women love the notion of Valentine's Day. Over a third (36%) of British men think Valentine's Day is romantic, whilst only 24% of women buy into it.
Research findings also revealed that despite the current strains on Britons' finances, loved up Brits will be boosting the economy by £880 million this Valentine's Day on romantic themed purchases.
British men will be splashed more cash this year compared to 2011 on wooing their other half with romantic gifts. On average, males across the country spent twice the amount of money on presents than women this Valentine's Day.
When questioned as to why men were spending more on a gift 42% of respondents stated the last 12 months have been difficult financially as well as emotionally and Valentine's Day offers the ideal opportunity for them to showcase their love for their partner.
On average 68% of men splashed £39.99 on Valentine's gifts this year which is £4.41 more than the amount they spent in 2011. In comparison 45% of women on average only spent £20.25 on a gift for their partner which is £1.96 less than the amount they spent last year. (In total men spent approximately £611 million and women will be spent £269m)
Relationship Psychologist, Corinne Sweet, said: "The high cost of romance is not surprising in today's 'easy buy/time poor' culture. Many people, especially men, spend money to please or appease, when their partners would simply like to have more time, thought and appreciation from them.
"It's easy to click a button or flash a card to buy love, in comparison to spending some quality time together; cooking a meal, giving a massage or making a card. However, the personal touch, the little thoughtful gesture, is often more a sign of true love and commitment than extravagant, OTT romantic gestures."
Shakila Ahmed, Travelodge Spokeswoman said: "Our research highlights love may be priceless but romance doesn't have to cost the earth. British men are certainly taking the lead in the game of love but they do need to be a bit more creative and thoughtful to really win over their beloved.
"Most women want to be romanced and spend quality time with their man. Don't be predictable with flowers and chocolates, for the same amount of money you could whisk your partner away for a romantic break and create some new magical memories."
(GK)
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Men Are More Romantic Than Women, Survey Reveals
For decades, British men have suffered a bad rap for being less romantic than women but new research released has revealed a new movement in the British male species.Findings from a study of 5,000 adults has identified in modern Britain, men are more romantic than women.
Today's British man is happy to lose some of his macho-ness for a more, softer, romantic approach when wooing women.
The study undertaken by UK budget hotel brand Travelodge to seek the nation's views on love and romance found more men than women love the notion of Valentine's Day. Over a third (36%) of British men think Valentine's Day is romantic, whilst only 24% of women buy into it.
Research findings also revealed that despite the current strains on Britons' finances, loved up Brits will be boosting the economy by £880 million this Valentine's Day on romantic themed purchases.
British men will be splashed more cash this year compared to 2011 on wooing their other half with romantic gifts. On average, males across the country spent twice the amount of money on presents than women this Valentine's Day.
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When questioned as to why men were spending more on a gift 42% of respondents stated the last 12 months have been difficult financially as well as emotionally and Valentine's Day offers the ideal opportunity for them to showcase their love for their partner.
On average 68% of men splashed £39.99 on Valentine's gifts this year which is £4.41 more than the amount they spent in 2011. In comparison 45% of women on average only spent £20.25 on a gift for their partner which is £1.96 less than the amount they spent last year. (In total men spent approximately £611 million and women will be spent £269m)
Relationship Psychologist, Corinne Sweet, said: "The high cost of romance is not surprising in today's 'easy buy/time poor' culture. Many people, especially men, spend money to please or appease, when their partners would simply like to have more time, thought and appreciation from them.
"It's easy to click a button or flash a card to buy love, in comparison to spending some quality time together; cooking a meal, giving a massage or making a card. However, the personal touch, the little thoughtful gesture, is often more a sign of true love and commitment than extravagant, OTT romantic gestures."
Shakila Ahmed, Travelodge Spokeswoman said: "Our research highlights love may be priceless but romance doesn't have to cost the earth. British men are certainly taking the lead in the game of love but they do need to be a bit more creative and thoughtful to really win over their beloved.
"Most women want to be romanced and spend quality time with their man. Don't be predictable with flowers and chocolates, for the same amount of money you could whisk your partner away for a romantic break and create some new magical memories."
(GK)
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