the Wedding Planner

UK Wedding News

22/03/2012

Men Called To Refine Their Dating Approach In The Digital Age

There can be little argument that the internet has changed the way we connect with each other. However, it is in the world of online dating that it has changed the playing field for the development of personal relationships.

A recent survey by Tobii Technology has confirmed, in a very technical way, that men in particular, need to refine the way they approach dating in a digital age.

Authors of "The Single Mans Manual, A Guide For Men Who Are Suddenly Single Again" Sarah Rutherford and Clodagh Higgins, believe that the survey's findings support several of the dating tips shared in their book.

"The survey tells us that women spend considerably more time evaluating a man's online profile to see if it is a match," said Sarah. "We have devoted a whole chapter in our book to online dating, and give tips about how to construct a profile that is appealing."

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The Single Mans Manual, however, tackles other issues faced by men who find themselves suddenly single again - including self esteem, social interaction, fitness and nutrition advice. While the book is aimed at all age groups, older men dating younger women have found it particularly useful.

"Men who have been out of the dating scene for some time often need to learn how to relate to women again, and how to present themselves in the best possible light - in person and online," said Sarah.

She continued: "When putting the book together, we interviewed many newly single men. We asked them about the challenges they faced, and looked at the attempts they made to get back into dating again. We went online to see how they presented themselves and it became evident that they needed serious help!"

Ms Rutherford believes that the findings of Tobii Technology highlights the need for having an attractive presence on online dating sites, and that it not something that should be thrown together after having 'a few beers with the boys'. One key dating tip, therefore, is to create an attractive and engaging online profile.

"The profile picture you choose can make or break your online dating success. We can't believe the number of men whose profile pictures are of them proudly holding a trophy fish!" said Ms Rutherford. "But what we found was that was the only recent picture they had of themselves, so they just ran with it."

Investing the time to dress well and have a nice photo taken, she believes, will make a real difference to the responses received.

(GK)



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"There can be little argument that the internet has changed the way we connect with each other."