the Wedding Planner

UK Wedding News

20/04/2012

Beach Holidays Favoured Over Romantic Trips

Most people prefer beaches over romance.

Globally, beach vacations are king. Twice as many respondents cited beach vacations as their preference, versus "romantic holidays with spouse" – except in South Korea, which overwhelmingly chose "romantic holidays" (45% versus 27% favoring the beach).

The 2011 Vacation Deprivation study, an annual analysis of vacation habits across multiple countries and continents was conducted online among 7,803 employed adults in September and October 2011 by Harris Interactive on behalf of Expedia.com.

The Romance break was the preferred option for the Japanese, unlike Argentineans and Mexicans, who were four or five times as likely to select the beach as they were to choose a romantic holiday, a city getaway or an outdoor adventure. The Dutch were the outdoorsy vacationers, while Singaporeans prefer the city.

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"Travel experiences on vacation are an essential part of living a balanced, meaningful life," said Scott Durchslag, President of Expedia Worldwide.

"But perspectives on this differ around the world. Americans can often live to work, viewing vacations as a guilty privilege to be downplayed around the workplace – especially if they are worried about their jobs. Europeans work to live, feeling vacation is a right rather than a privilege.

"Asians take the fewest days of vacation and spend them secretly checking emails. I am convinced this is a false choice because vacations allow employees to rejuvenate, sharpen the saw, connect with new cultures, and renew their relationships. It is no coincidence that the happiest, well-balanced employees are the most innovative and productive."

(GK)



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"Most people prefer beaches over romance."