the Wedding Planner

UK Wedding News

10/05/2012

Quest For Love Expected To Hit £377m

Finding love can be expensive, according to new figures from Santander Cards.

The research reveals that of the 1.6 million Brits (3 per cent) made a New Year resolution to find a partner, one in three (33 per cent) expect their search to cost them an average of £724 - a collective spend of around £377 million.

Over a third (36 per cent) of those who were searching for a partner had given up their quest by the end of February.

However, all is not lost. The research also reveals that a further 34 per cent of those who resolved to find a partner succeeded in their mission; albeit at an average cost of £1,667 for the 11 per cent who said it cost them money. Finding true love can also save you money, with a smaller number of love hunters (9 per cent) revealing their search actually saved them an average of £754 last year.

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There are more people looking for love in Scotland than anywhere else this year, with seven per cent of Scots having made a resolution to find a partner. London and the North East have the next biggest numbers of love-hungry inhabitants, at 5 per cent each.

Ian Coles, Director for Santander Cards, commented: "Millions of people are looking for love this year. Our research shows that the quest for love can cost a considerable amount of money for some, which could cause financial strain."

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"Finding love can be expensive, according to new figures from Santander Cards."