the Wedding Planner

UK Wedding News

19/06/2012

Results Announced Of Second Destination Weddings Study

XO Group Inc., a global media and technology leader and creator of the top two wedding websites, TheKnot.com and WeddingChannel.com, released the results of its 2nd  The Knot Market Intelligence Destination Weddings Study.

"Since 8 out of 10 brides use and trust TheKnot.com and WeddingChannel.com, we are the only source that's able to provide this level of detail and insight into destination wedding trends," said Howard Ladd, director of insights at XO Group Inc. "The 2012 Destination Weddings Study offers unparalleled information and understanding of the industry and the decision-making process of today's couples when it comes to planning the perfect destination wedding."

2012 DESTINATION WEDDINGS STUDY: TOP 10 STATISTICS

•350,000 destination weddings take place annually, representing 24% of all weddings

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•The average destination bride is 30 years old

•Destination weddings have an average of 86 guests

•70% of destination weddings take place in the continental US

•Florida, California and Nevada are the top three destination wedding locations in the continental US

•30% of destination weddings take place outside the continental US

•The Caribbean, Mexico and Hawaii are the most popular wedding locations outside the continental US

•51% of destination wedding couples use a wedding planner

•69% of destination weddings are held outdoors

•86% of couples still plan to take a honeymoon after their destination wedding

"The idea of having a destination wedding is growing among our brides, and it goes hand in hand with the fact that most people no longer live where they grew up," said Carley Roney, co-founder of XO Group Inc. "When family is spread all over the country, a destination wedding is the perfect way to bring everyone together.”

2012 DESTINATION WEDDINGS STUDY: KEY TRENDS

Destination weddings are growing in popularity.

•In 2011, nearly 1 in 4 (24%) couples had a destination wedding; this has grown from 20% in 2009.

•66% of international destination wedding brides and 45% of domestic destination wedding brides opted for a destination wedding because they wanted a special, fun or exotic locale.

•The second most popular reason why international brides chose a destination wedding was to host a more intimate affair with fewer guests (65%), while domestic brides wanted a destination that was special to them as a couple (44%).

(CD)

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"XO Group Inc."