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UK Wedding News

14/02/2013

UK Economy Enjoys Valentine's Boost

The UK economy is set to enjoy its biggest Valentine's boost since the recession started with loved up Britons boosting retail sales by £978 million this Valentine’s Day – which is an increase of £98 million from 2012.

In addition for the second year running, British men are delving even deeper into their pockets, in a bid to woo their Valentine - as seven out of ten men will be spending on average £39.57 to woo their Valentine. In comparison 65% of British women are spending literally half of what men are proposing to spend on romantic gifts, which is £22.64.

The survey by Travelodge revealed this Valentine's Day, men will be injecting a whopping £622 million into Britain's economy whilst women will be making a contribution of £354 million.

When asked to why men are spending more this Valentines Day, 42% of male respondents reported that the double dip recession has put quite a strain on their relationship. Therefore they are going to invest a little more money into this Valentine’s Day, so that they can show their partner how much they love them.

The study also revealed, even though more men are splashing out this Valentine’s Day, some romantic traditions don’t change as a bunch of flowers and a box of chocolates are still the top purchases men are making this year. However, these purchases will not really impress the ladies as research findings revealed women just want the simple things in life that include a little thought and effort such as:

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- Fifteen per cent of British women just want to hear the three magic words from their partner – I Love You this Valentine’s Day

- A quarter of women (26%) want to be whisked away to a hotel and romanced

- One in ten women want to romanced and receive a love letter or poem from their partner – like Mr Big did in the Sex and The City movie

- Ten per cent of females want their partner to cook them a meal and most importantly clear up afterwards too.

Corinne Sweet, Relationship Psychologist, said: "The high cost of romance is not surprising in today's 'easy buy / time poor' culture. Many people, especially men, spend money to please or appease, when their partners would simply like to have more time, thought and appreciation from them.

"It's easy to click a button or flash a card to buy love, in comparison to spending some quality time together, cooking a meal, giving a massage or making a card. However, the personal touch, the little thoughtful gesture, is often more a sign of true love and commitment than extravagant, OTT romantic gestures."

Shakila Ahmed, Travelodge spokeswoman said: "Love is certainly in the air this Valentine’s Day as couples go all out to celebrate their love for one another. As February 14th falls on a Thursday this year, we have seen a surge in Britons booking a long weekend getaway in order to make the most of this romantic celebration.

"Top lovers hotspots include historic UK cities such as: London, Edinburgh, York, Liverpool, Oxford and beautiful rural locals such as the Lake District, Yorkshire Dales and the Peak District. Also despite the weather coastal locations are also popular, such as Brighton, Torquay, Newquay and Scarborough."

Further research findings revealed half of British adults (50%) say 'I love you' up to four times a day. Twenty per cent of British men feel disappointed by the effort their partner puts into making Valentine’s Day special for them. Over two thirds of men reported they would like more romance in their lives.

(GK)



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"The UK economy is set to enjoy its biggest Valentine's boost since the recession started with loved up Britons boosting retail sales by £978 million this Valentine’s Day – which is an increase of £98