UK Wedding News
01/07/2013
The cost comes as men use £234 worth of their girlfriends' or wives' designer skin care products almost each year in an effort to look perfectly groomed.
The survey, which was carried out by Escentual.com and reported in the Daily Mail, found that almost half of all British women discovered their man was using their beauty products on a weekly basis, costing them an average of £19.50 a month.
46.4% of women claimed the man in their life was pampering himself on a daily basis, while 67.9% said their partner would 'regularly' use day and night moisturiser. A further one in five said their partner would try to use their products when they weren't looking.
Surprisingly, the most popular annoyance for women was that their man would decline the cheaper beauty products, with 42.9% of women saying he would always choose their most expensive skincare products. An addition 25% admitted their partner is 'far too liberal' when applying expensive lotions.
As a result of the use, it costs women almost half of their £39 monthly spend on beauty products as the men continue to use it. Of the women polled, many said their partner failed to buy their own products because they didn't like shopping.
Almost 40% said their boyfriend couldn't be bothered to look around the shops, while 21% said their other half would be too embarrassed if his friends discovered he was buying beauty products.
A spokesman for CEO of Escentual.com said: "Twenty years ago most men wouldn't have dreamed of using a moisturiser but nowadays it is much more common-place thanks to role models like David Beckham.
"But it's clear that many men still haven't got into the habit of actually buying their own beauty products and tend to use their partner's moisturiser instead.
"What is especially cheeky is that the men generally turned their nose up at cheaper high-street moisturisers and only want to use their girlfriend's more expensive premium brands like Clarins and Avene.
"Clearly there is still some stigma attached for men to buy beauty products in public, but mainly it’s because guys hate going shopping.
"This is why we have seen a marked increase for men buying skin-care products online because that way they can avoid feeling awkward in a shop."
(JP/CD)
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Meterosexual Men Cost Their Partners £230 A Year
Britain's meterosexual sexual males are said to be costing their partners' more than £230 a year.The cost comes as men use £234 worth of their girlfriends' or wives' designer skin care products almost each year in an effort to look perfectly groomed.
The survey, which was carried out by Escentual.com and reported in the Daily Mail, found that almost half of all British women discovered their man was using their beauty products on a weekly basis, costing them an average of £19.50 a month.
46.4% of women claimed the man in their life was pampering himself on a daily basis, while 67.9% said their partner would 'regularly' use day and night moisturiser. A further one in five said their partner would try to use their products when they weren't looking.
Surprisingly, the most popular annoyance for women was that their man would decline the cheaper beauty products, with 42.9% of women saying he would always choose their most expensive skincare products. An addition 25% admitted their partner is 'far too liberal' when applying expensive lotions.
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As a result of the use, it costs women almost half of their £39 monthly spend on beauty products as the men continue to use it. Of the women polled, many said their partner failed to buy their own products because they didn't like shopping.
Almost 40% said their boyfriend couldn't be bothered to look around the shops, while 21% said their other half would be too embarrassed if his friends discovered he was buying beauty products.
A spokesman for CEO of Escentual.com said: "Twenty years ago most men wouldn't have dreamed of using a moisturiser but nowadays it is much more common-place thanks to role models like David Beckham.
"But it's clear that many men still haven't got into the habit of actually buying their own beauty products and tend to use their partner's moisturiser instead.
"What is especially cheeky is that the men generally turned their nose up at cheaper high-street moisturisers and only want to use their girlfriend's more expensive premium brands like Clarins and Avene.
"Clearly there is still some stigma attached for men to buy beauty products in public, but mainly it’s because guys hate going shopping.
"This is why we have seen a marked increase for men buying skin-care products online because that way they can avoid feeling awkward in a shop."
(JP/CD)
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