the Wedding Planner

UK Wedding News

03/07/2013

1 In 4 Women Wear Make-Up To Bed To Impress A Partner

One in four women sleep with their make up on in order to impress a partner, according to a new study.

The research, which was conducted by Ergoflex UK, found that while some women admit to falling asleep with their make up on following a night out, a significant number deliberately choose to go to bed with a face full of cosmetics.

More than 1,500 British women were asked about their sleeping habits for the poll, which revealed that some were even going as far to lie to their partner about their make up habits.

95% of women admitted they kept the fact that they wore make up to bed as a secret from their partner, while half of that amount actively said they had removed their mascara and foundation – even if they hadn't.

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The reasons for women choosing to do so include pressure to look good in the morning, with many confessing they felt their other half looked just as good in the morning as to when they went to bed.

Jed MacEwan, of Ergoflex UK, said: "Considering the surge in awareness of the relationship between sleep and health we've seen over recent years, I have to admit the findings took us a little by surprise.

"Putting the clinically proven negative impact on skin health aside, what was most interesting from our results is just how many women admitted to keeping makeup on when they slept, despite over half claiming it negatively affected the quality of their night's sleep.

"We're all about a quality night's sleep here, and as you'd expect, found that the 'vanity' aspect trumping that of overall health, both of your skin and sleep, well, quite astounding.

"Chances are, men won't notice a blind bit of difference - I can't speak for all of us, but I'm certain the large majority just aren't that observant early morning!

"'To this end, we would urge all women to prioritise health over vanity. So take the makeup off and get some good quality beauty sleep, and enjoy both the mental and aesthetic effects, as there really is no substitute for a great night's sleep!"

(JP/CD)

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"One in four women sleep with their make up on in order to impress a partner, according to a new study."