the Wedding Planner

UK Wedding News

24/07/2013

Britons Ditching 'Lavish' Baby Presents

A new survey has revealed that more and more British parents are choosing to ask for more practical gifts over lavish keepsakes following the birth of their child.

The study, which was carried out by One4all, found that gifts such as clothing, multi-store gifts cards and nappies are the items most wanted by new parents, to help cut the expense costs of a newborn baby.

A further 72% of participants said they would prefer receiving a practical gift than a keepsake.

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The trend follows that of celebrity couples who ask their fans not to send gifts following the birth of their child, with Kim Kardashian and her partner Kayne West an example.

The Duke and Duchess of Cambridge also made a similar request earlier this week.

Declan Byrne, Managing Director at One4all, said: "Kate and Will have read the public mood perfectly. Although this baby will have a luxury lifestyle, they are clearly trying to avoid signs of unnecessary excess.

"Our research indicates this will go down well with parents in the UK who are also taking a more practical approach and avoiding waste.

"Our research shows that most people will spend between £20 and £40 on a present to mark a baby's birth, and given the large number of gifts that people receive when a child is born, that could easily be £400 or £500 in gifts.

"Household budgets are often stretched at this time in people’s lives so practical gifts are welcomed."

(JP/CD)

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"A new survey has revealed that more and more British parents are choosing to ask for more practical gifts over lavish keepsakes following the birth of their child."