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UK Wedding News

10/09/2013

Two-Thirds Of Brits Feel 'Starved Of Affection'

New research has claimed that two-thirds of Britons feel starved of affection.

A study of 2,000 people, aged between 25 and 54 and in relationships, was commissioned by Durex Embrace, and revealed how many feel their "work-hard, play-hard" lifestyle leaves little time for intimacy.

Six in 10 couples admitted they wished they spent more time kissing, cuddling and being affectionate with their partner, while most coupled reveal they kiss or cuddle just once or twice a day. For one third of couples, they can sometimes go days without touching each other – with one in 20 never kissing, and a further 7% never cuddling.

Elsewhere in the study, one in four couples claimed they are more likely to 'Facebook', text or email their partner than speak face-to-face, while 22% say that when they are at home, they tend to sit at opposite ends of the sofa, rather than cuddle up.

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Rather than expressing emotion and affection for a partner through touch, 14% of couples would prefer to put nice comments on Facebook, while 11% would post a pleasant tweet about them. When asked why they spend so little time showing each other affection, 55% claim to be exhausted after a busy day at work, while 47% often feel that their partner isn't interested in hearing about their day, or what they have been up to.

Consequently, two thirds of these are less likely to want to be affectionate with a partner who is disinterested or preoccupied with their own interests.

Probably unsurprisingly therefore, 32% of participants feel their current relationship is 'stuck in a rut'. However, when couples do spend quality time together and talk, they are more likely to discuss practical things like the housework and the school run than their feelings about each other.

Discussions about the children, other family member and friends are also more frequent than conversations about the future or feelings about what has happened that day.

Susan Quilliam, relationship psychologist for Durex Embrace, said: "We live such busy, tiring lives that we end up putting intimacy right to the bottom of the agenda.

"But it's a serious mistake. A shocking two-thirds of us lack physical touch and emotional connection – and if that need isn't met, our relationships suffer.

"We all know, deep down, that we need more touch; we need to talk about our feelings and the things that are important to us.

"But instead we keep our distance, physically and emotionally. We need to reverse that trend and start connecting on every level; otherwise relationships nationwide will continue to fade and fail."

(JP/CD)

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"New research has claimed that two-thirds of Britons feel starved of affection."