the Wedding Planner

UK Wedding News

05/02/2014

Social Media To Blame For Relationship Breakdowns

A new study has suggested that the widely publicised "seven-year itch" for couples in serious relationships is no more.

It isn't good news, however, as couples are now thought to be more likely to end their relationship after just two years and nine months instead.

The research, which has been conducted by Voucher Codes Pro, looked at the impact modern society now has on relationships and discovered that couples today are unlikely to stay together as long as previous generations.

More than 1,900 people were surveyed and all had been the one to end a serious relationship or marriage within the last two years. None of the participants had children with their ex-partner.

Of those who took part, a majority admitted social media was responsible for the shortened length of their relationships, leading those behind the experiment to suggest that the "seven-year" itch is no longer relevant today.

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It also claimed that whether a couple had been married or just dating did not matter, as 24% had been married, 41% had been co-habiting, while 35% had been living separately before the separation.

79% of respondents and their ex-partners said they had been actively using various social media websites such as Facebook, Twitter or Instagram before their break-up, while 36% said they had met their ex online – through social media or a dating website.

More than half (54%) said social media played a part in the end of their relationship. A further 34% also confessed their ex had now either met someone new via social media, or was flirting with someone via social media outlets.

A fifth said they had rushed into a relationship having thought they knew each other well from our social media profiles, while 17% claimed their other half spent more time on social media rather than talking to them.

For 12% of respondents, they were also influenced by how happy other couples appeared to be on social media and it made them realise that their relationship was not the same.

George Charles, spokesperson for www.VoucherCodesPro.co.uk, is quoted as saying: "Traditionally the 'seven year itch' is described as the time period at which couples seem to struggle romantically.

"However, our findings seem to suggest that modern relationships have a shorter shelf life as a result of our hectic and technology dominated social lives."

(JP/IT)

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"A new study has suggested that the widely publicised "seven-year itch" for couples in serious relationships is no more."