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UK Wedding News

10/11/2015

DJ Breached Broadcasting Rules Over Breastfeeding Comments

Ofcom has ruled that a BBC DJ's comments about breastfeeding were "in breach" of broadcasting rules.

On 12 August 2015, Alex Dyke had asked callers to ring into his BBC Radio Solent show regarding the "taboo subject" of breastfeeding in public. During the segment, he referred to women who breastfed in public as "earth mothers... the ones with moustaches, the ones who work in libraries, the ones who wear hessian."

He added: "Breastfeeding is unnatural. It's the kind of thing that should be done in a quiet, private nursery", as well as accusing men who support breastfeeding in public as being "wimps who are scared of their wives."

Shortly after his comments aired, an online petition called for Dyke to be removed from his show. Thousands of people supported the campaign. The following day, the DJ apologised for his comments. He was then suspended until 20 August, when he returned and offered a second on-air apology.

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At the time, he said: "I made comments which, on reflection, were comments which were misguided, ill-judged and showed a lack of understanding and empathy with women who breastfeed. I have had time away from my radio show, and had space to think about what I said."

Broadcasting watchdog Ofcom launched an investigation and has now ruled that Dyke's comments about breastfeeding were "in breach" of broadcasting rules.

A separate report by the BBC Trust said it was a "serious breach" of guidelines, adding that: "Even within the context of the [Alex Dyke] show's normal format and the expectations of regular listeners, Alex Dyke's comments went beyond what was acceptable."

Ofcom concluded: "Alex Dyke made a series of statements over a substantial part of his programme which both stereotyped women who breastfed and were likely to be perceived as misogynistic," said Ofcom's report. We were particularly concerned that Alex Dyke had been permitted to broadcast highly offensive comments with apparently minimal editorial oversight."

(JP/CD)

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"Ofcom has ruled that a BBC DJ's comments about breastfeeding were "in breach" of broadcasting rules."