the Wedding Planner

UK Wedding News

09/04/2018

Kim Kardashian West Inspired By Wedding Look When Developing Make-Up Range

Kim Kardashian West took inspiration from her iconic wedding look while developing her new make-up range, KKW Beauty.

The 'Keeping Up With The Kardashians' star revealed that she and make-up artist Mario Dedivanovic were inspired by her bronzed wedding make-up when creating the shades in their eyeshadow palette.

In an Allure Magazine article, Mario Dedivanovic said that the pair went through thousands of images on his phone, screen-grabbing looks for reference.

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He said: "I would pull images, cropping out and zooming into the eyes or lips, and then narrow it down from there, choosing the more iconic moments that her fans loved so much, the ones that got re-created on YouTube by so many people, and then of course the everyday glam moments that she loves and that I love."

He said that they pair knew they wanted a range that was versatile and had been planning the range long before the KKW Beauty brand was announced in 2017.

He continued: "We wanted products that people could use to re-create basically any look that we've ever done, there have always been certain key eye shadow and lip colours that I've used on Kim, and while over the years we've used tons of different products, they've always been the same shades. So basically what we did was took all those specific shades and perfected them for exactly how we like them, how we like to use them, and what we like to pair them with."

(MH)

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"Kim Kardashian West took inspiration from her iconic wedding look while developing her new make-up range, KKW Beauty."